WHAT IS COACHING

Coaching is growing among progressive organizations as an effective and highly personalized strategy for leadership and professional development.  Coaching is helping good leaders become even better, and positioning emerging leaders for long-term success. 

There are a lot of people out there doing what they call coaching, but true coaching is done by a certified professional and in a very unique way.  True coaches, who have a combination of coach-specific education, knowledge and skill, support their clients with becoming the very best you can be.  Coaches get you to do things beyond what you thought you could do.  Coaching is a partnership between the Coach and the Client in a thought-provoking and creative process that inspires the Client to maximize personal and professional potential.  It is designed to facilitate the creation/development of personal, professional, or business goals and to develop and carry out a strategy/plan for achieving those goals.


Coaching is often mistaken as receiving well-intentioned advice, consulting  and delivering recommendations that may not be relevant or sustainable.  Coaching, in its true sense, has significant benefits for an individual, but it also brings substantial payoff for the organization.